Your Friends Are Not Your Customers!

Over the years I’ve met quite a few disgruntled business owners who have felt disappointed about the fact that their friends have not been their customers or clients. Your friends are not always your customers – in fact some would say that they are simply friends not customers to rely on to build your business. Quite often this disappointment is just a distraction from focusing on attracting customers and clients from other areas. Of course we all want supportive friends and of course it is wonderful when your friends do buy from you but you shouldn’t expect it or demand… View Post