I was recently sent an accessories gift pack by luxury fashion brand ID Peters which was not only a wonderful surprise but a great opportunity for me to showcase a British Nigerian brand to my network.
The brand designs and produces luxury silk scarves, handbags, umbrellas and clutch bags. “It is a sophisticated fusion of Safari meets the contemporary wardrobe for the fun, fearless and independent woman who appreciates pure silks and quality accessories.” ID Peters, Founder of the brand.
I was impressed by the packaging when I received my gift which really reflected the luxury ethos of the brand. The purse and umbrella I received were exceptionally high quality and unique, the touch of ankara influence, the wax print material often worn across West Africa, was particularly delightful.
I believe that there is so much power in building and maintaining a strong personal brand in business and even in the professional careers world. So many business owners, entrepreneurs and professionals want to raise their corporate visibility and business credibility but lack direction or even confidence in doing so.
This video offers some insight into building your personal brand and why it is important in helping you stand out from the crowd.
I absolutely love this piece that I was able to contribute to on the power of self-promotion. If you are an entrepreneur, particularly a woman entrepreneur and more specifically a black woman in business self-promotion can be a difficult area to manoeuvre. People too often confuse self-promotion with narcissism and whilst the lines can be blurred there is a way to publicise your achievements without becoming a narcissist.
Click here to read this great piece and share your thoughts!