Personal Branding & Crisis Management in a Digital World

I had a really great podcast conversation with Elizabeth Puddicombe on her Puds & Co podcast. We discussed the importance of personal branding beyond the obvious principles that people often associate with personal branding and why it should matter to everyone not just entrepreneurs. We also discussed crisis management and the impact that social media has had on how small businesses and start ups should view a crisis. Crisis management is not just for big businesses but unfortunately too often start up entrepreneurs do not factor in the need for crisis communication preparation until it’s too late. What I particularly… View Post