When New Narrative invited me to discuss social media for personal branding for their newly launched platform I was excited and jumped at the chance. This was such a good podcast interview to undertake because I was able to use my PR background to provide practical and pragmatic tips to creative university students / graduates. Podcast host Paula and I spoke about how creatives can use social media as part of their personal branding and what they can do to ensure that their social media trail makes a positive impact on their career trajectory. Social media has disrupted not only the media landscape but also the creative landscape, brands are communicating with their primary and secondary audiences very differently now from a few decades ago. Creatives with skills in photography, design, art, copyrighting etc now have to look at how they can navigate social media not just for their personal branding but also for their own content creation purposes. Creatives are finding work and business opportunities through social media but during the course of this conversation we also discussed why social media cannot be the only tactic used to network and build a career. I wanted to remind listeners, particularly university graduates that personal branding is not as scary as it sounds. At its core, personal branding is about always keeping an eye on ones keys goals and being authentic whilst also being wise in pursuit of success. Tune in and share your own thoughts!
New narrative magazine is creating a new narrative for Black, Asian and Minority Ethnic (BAME) creatives using their online magazine platform and social media.