Many business brands seek media profiling as a way to enhance their brand visibility and credibility to their target audience. Earned media coverage is a great way to gain brand recognition for your business and can work side by side with your overall PR and marketing strategy. Achieving press coverage for your business or personal brand is exciting but the work doesn’t just end when you achieve the coverage. You have to make sure that you amplify the coverage and monitor audience response and reaction to it. You also have to be ready for the exposure that comes from media coverage, the larger the platform the bigger the impact it may have on your business. Are you thinking strategically about how you are positioning yourself in front of the media. Are you also thinking beyond the obvious, mainstream media doesn’t have to be the main and only thing! You can achieve lots of media coverage which can have little impact on your business if you don’t know how to use it, in this video I provide some tips on how to use it and make as much of an impact as possible.
If you want to learn some of the basics to achieving media coverage order my eGuide.