In this video I provide some easy to follow tips on how to successfully launch a crowdfunding campaign. Crowdfunding is a great way for businesses to raise funds for their business and is a great marketing exercise which can open up doors to even more funding. It is a way of raising finance through group funding, basicially making a request to as many people as possible to each donate various sums of money. The amount of money is usually quite accessible starting from as little as a few pounds (or whatever currency the campaign is established in) to a few hundred (sometimes thousands). Traditionally business projects were funded by large sums of money coming from a small pool e.g. bank, angel investor, venture capitalists. Crowdfunding is seen as a way to empower both the business owner and their customer base who feel like they have made an impact in a business’ journey.
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