Snapchat recently came under fire after releasing an advert which featured insensitive wording and images which made light of Domestic Violence. It’s the latest PR disaster that a major brand has experienced (probably won’t be the last) I share my thoughts on my new #TalkTimeWithRonke series of videos. Can Snapchat bounce back? Will they be able to recover from the impact that their flawed campaign will have on their long term brand, particulalry given the popularity of Rihanna the advancements of other social media platforms.
Share your thoughts too!
This isn’t even a PR disaster.
This is PR shambles.
Snapchat is so thirsty for attention after messing up it’s own algorithms that it would stoop to this level. https://t.co/lmUxRGLIXi
— Ronke Lawal (@ronkelawal) March 14, 2018
(Don’t mind my twitter typos!)
Look at what happens when common sense and decency doesn’t align with corporate values.
Snapchat played itself.https://t.co/igpRTAZCaC
— Ronke Lawal (@ronkelawal) March 15, 2018
Check out Rihanna’s response here.
Tweet me: @ronkelawal