In this episode of #TalkTimeWithRonke I address how ignorance and tone-deaf advertising has leads to a misconception that brands are using racism to go viral. As we know over the past, couple of years major brands, from Pepsi to Dove to most recently Heineken have experienced PR disasters. These brands with multi-billion pound budgets have made nonsensical missteps when it comes to their advertising campaigns. These missteps have led to social media users voicing their outrage/concern/confusion/bemusement and for the brands to backtrack, take stock and usually issue a standard apology. Let us not forget that these adverts usually go viral BECAUSE of the outrage aimed at the content not because of the content.
In this video I address some of my own thoughts on whether these brands are using racism to go viral.
Here’s a New York Times piece on the Heineken Beer commercial – https://www.nytimes.com/2018/03/28/business/media/heineken-racist-ad.html
Here’s another Heineken advert that some might argue shows that they have attempted to address social issues in the past: https://www.independent.co.uk/arts-entertainment/tv/news/heineken-advert-commercial-pepsi-trans-climate-change-feminism-video-a7704651.html
Here are some pieces on the lack of diversity in the advertising industry: http://www.adweek.com/agencies/new-adobe-study-highlights-diversity-issues-in-the-advertising-industry/
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