Why You Must Value Yourself Before Seeking External Validation

Photo by frank mckenna on Unsplash

Being in PR means that many potential clients seek my media relations services as a means to enhance the visibility of their businesses. Therefore I am very much aware of the potency of media attention and to some extent external validation. Many brands, businesses and individuals want to get covered by the biggest media platforms in terms of traditional coverage and when it comes to social media and new media exposure they want the most likes/follows/retweets possible. This makes perfect sense if you are using the coverage to harness overall credibility and subsequent sales (with a constructive PR/Marketing strategy in place). But what I often find, particularly on individual levels is that people are seeking external validation to somehow confirm their value. This is why I am weary of individual PR campaigns that are undertaken to feed the ego without an over arching purpose other than to chase fame and popularity that will not last without credibility and self-assurance. This piece is not a lesson in PR nor is it judgement, the intention of this piece is to remind you, the reader that wherever you are, you have value and you must value yourself before seeking external validation. Ask yourself why you are seeking external validation and learn the art of being yourself without fear of failure or comparing yourself to others.

Regardless of whether you are in business or you are a professional working in an organisation you must make sure that your internal reserves are full. Why? Because if you do not value yourself, the validation of others is purely a cover-up, it is vacuous and temporary. When you know your worth, when you know and are certain of how precious and valuable you are, the need for validation becomes less of a priority and more of an additional treat. You can spend less time hoping that people will see you and more time knowing that you are doing the right work that will be seen at the right time.

Let me go full circle and put this back in the context of PR, a strategic approach to gain media attention works but what works just as well is hard work and efforts that can’t be ignored. So do the work to stay emotionally and spiritually secure, put the effort into enhancing your skills and gifts, work hard and value yourself before seeking external validation. Trust me it works!


  1. Kehryse Vanessa
    November 11, 2017 / 11:40 am

    Absolutely! If you don’t know your worth, it’s also easy for people to swoop in and take advantage of you.

    • November 11, 2017 / 1:32 pm

      Absolutely! Unfortunately if you don’t build up your reserves some will be quick to swoop!

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