Negative feedback is part and parcel of running a business. No business product or service is 100% perfect and while it isn’t ideal to know that your business has not completely satisfied its customers, negative feedback can be useful and empowering. We can’t continue to use the narrative of “supporting the community” to allow poor service standards to persist and exist. Without the opportunity to learn from feedback no business can grow. Feedback can be shared anywhere now, particularly given the popularity of social media. Businesses can’t expect to use social media platforms to spread buzz and then not expect those same social media platforms to be used to share both good and bad experiences, it’s not realistic.
People use social media to engage with brands all the time and if business owners are not willing to receive feedback with grace then they are very likely to face a PR crisis. Watch this video to find out how to deal with negative feedback.
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