This is a follow up to the “What is PR?” video, the purpose of this video is to give a little more depth of understanding to how public relations can help small businesses. In this video I focus on the problems which public relations can solve. By undertaking the right planning and strategy, public relations can make a real impact on how a brand engages with its target audience. Public Relations is powerful but all too often small businesses underestimate its power and end up feeling short changed when they do engage with a PR agency or consultant. It is so important to learn about public relations and how it can make it a difference in your business.