If you really want the answer to this question then make sure you attend The #BBBSocial 2017 on June 2017 organised by The Black British Bloggers Collective. Mariam Bashorun started the collective in 2015 after struggling to find online spaces dedicated to the Black British experience. She wanted to connect with bloggers whose stories she could relate to and whose lived experiences would be similar to hers. She also noticed a common complaint among brands and businesses that they could not find enough Black bloggers based in the UK to work with on campaigns.
I will be speaking about how bloggers can work effectively with PRs and how both parties can build effective relationships. Book your tickets here: http://www.blackbritishbloggers.com/events/
In the meantime you can watch this videos to get some tips and guidance: