In this business video I provide some guidance for brands and other PR professionals who are interested in working with bloggers as part of their brand building PR campaigns. It is crucial for businesses of all sizes to understand how to work with bloggers if they are interested in unlocking the full potential of digital media. Bloggers have the power to target key customer bases that traditional media may not reach. This video provides some useful advice on how to build successful blogger relationships. Bloggers now have as much influence as traditional media writers and journalists and have a powerful place in the Media relations mix.
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