Crisis Management is something that most businesses, big or small need to prepare for but not enough do, I see this all the time when handling crisis for my own clients. We see what happens time and time again to major corporations when they don’t handle a PR crisis effectively and small businesses have struggled to cope with the negative backlash of ineffective communications during a PR crisis.
In this video I give you some guidelines on how to deal with a PR Crisis and manage your reputation if you experience a very public media fallout. Hopefully this is something that you will never have to experience in your own business but just in case this video should contain some very useful tips.
Also remember that apologies are key to any crisis. When apologising for any kind of wrongdoing make sure that take responsibility, make sure that you are sincere (show genuine remorse or don’t bother apologising) and actively address what you will do to improve and do better in the future.
The following infographic provides further context to this video with 4 Essential Pillars of Crisis Management:
- Monitoring – Assess everything that is being said offline and online about the brand.
- Proactivity – Be ready to engage.
- Action – Be responsive and available.
- Learning – Learn from the mistakes and improve.
Use these pillars as a guide the next time you’re faced with a crisis in your business or team.
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