I discovered this superb business illustration online* which really provides a great insight into media relations and the layers involved when working on press campaigns.
I think this would be useful for some media outlets to understand too, as well as influencers across social media in terms of understanding how vital their engagement is as part of the whole PR process. It really is important to understand Earned, Owned, Shared and Paid and the differences between all of them when you’re working on a press campaign. There are of course cross overs as with most things in business but this provides a clear outline of the layers involved.
*I was unable to find the original source so please leave a comment below if you know who originally created this.