Guest blog article By Samantha Clarke, Chief Creative Architect at Zukuri UnLtd
As a woman of success, are you dressing like a woman who really means what she
In an age when fancy terminology is used to describe all the things you do to be successful, all of that is meaningless without good old- fashioned authenticity and a knowledge of what makes YOU unique and the values you hold dear.
When you walk into a room your clothes do the talking for you before you have even opened your mouth. Therefore it is imperative that you give your personal brand ‘a clothing life of its own’. Develop your personal brand style to be unique to you and easily recognised and interpreted by others so your message really comes across. I believe as an entrepreneur, you are selling YOU. Before people even know they need your products or services, they need and want to be invested in you. So it’s important to identify what your clothes say about you and if they really mean what you say…..So just how do you do this?
At Zukuri UnLtd, the first thing I ask clients to do is some soul searching and auditing. It’s really important to think about ‘What do you stand for,’ ‘what are your values’. The potency of this and how it can be illustrated in your dress is key to connecting with people. By being grounded in your own strong style foundations and principles- this will resonate with your clients/co-workers immediately and
remind individuals of your distinctiveness. It’s what I call building up your ‘style sleeve’ announcement.
Your ‘style sleeve’ announcement is 4 words/phrases that describe your core qualities and what you are about? So what are your best qualities that you want to wear on your ‘style sleeve’? How can you position your style and dress to speak your values?
I had a client previously who struggled with how to communicate herself in her style. I asked her to really underpin who she was and what she actually want to express.
Her Style Sleeve was:
She was self-assured, simplistic – she loved obedient clothes (she hated
fidgeting in clothes)
– She was tactile, approachable
– translated into her love of soft joy filled clothes,
She loved to make people smile/feel good – wanted her clothes to make her feel
good too – soft and smooth fabrics and textures like jersey, viscose, wools
· The wink of the eye – She was that ‘quiet storm’, something you can’t quite put
your finger on.
The result is she knows exactly the types of clothes she’s drawn to now and why. It is aligned with how she runs her business and works with her clients and how she wants to come across to individuals.
Once you identify the 4 words that speak your truth take those words to your wardrobe and start identifying what in your wardrobe really is aligned or out of sync. You will be surprise that perhaps that structured navy fitted blazer you have been trying to wear for years doesn’t work because it is jarring with your relaxed inner personal qualities. Or maybe you truly value compassion, strength and depth and
nothing you own speaks of this.
In a time of short attention spans and information overload take a moment to look at how you can VISUALLY sell yourself the way you do with your words in your marketing material. What are you offering in your business, what do you have to give? Your dress and presentation is a snapshot to your character. Ground yourself and your dress in a place of authenticity. Create your style sleeve announcement and dress like you mean.
Samantha Clarke is the Chief Creative Architect at Zukuri UnLtd helping female entrepreneurs get ‘visible’ in their business. She helps clients to stop shying away behind clothes that don’t reflect them; to get out there and show clients what they are made of! By helping clients know their style, cut the clutter from their wardrobes and shop smarter; she gives ladies the power to make their personal brand and style shine.
Why not take the Style Sleevequiz today and take the step towards identifying your core clothing personality and start dressing like you mean it today.